Betty knew it was time to retire. Not because she didn't enjoy her work, but it was time for something new. It was time to return to her first passion. She had studied, what was then called, home ec in college. Over the years she had learned people want to eat at home more and they want to cook more than they did. But as a working mom, she knew the problems they faced. Cooking was rarely convenient and required many organizational skills. She wanted to make it easier for her friends to cook at home and to share dinner around the family table.
As she finished up her final weeks of teaching, Randy began to find out what they needed to do to turn her ideas into a business. It turned out there was more than anticipated. With help from the Small Business Development Center, the appropriate paperwork was filed with the federal government, State of Texas and the city of San Antonio.
After retiring in June, it was time to begin. Looking for where to step first was confusing. There were so many elements that had to be brought together. It was overwhelming. Is it more important to find sources for the food first or to find packaging? We’ll need accounting advice and a bank. Then there are the recipes, the photography, and delivery options: so many thoughts and so much to learn.
Somewhere in all the searching and questioning there was information about a program called Break Fast and Launch. It was described as the culinary business accelerator. It was accepting applications for their third cohort – food tech and product creators. Information from their website suggested they bridge the gap between startup and sustainable. There was nothing to lose and a lot to learn, so Sue applied and was accepted into the program.
Lessons covered everything from real estate to health and sanitation. There were entrepreneurs and experts in everything from public relations and branding to building a business plan. After three months, it was time for the next step. Most others in the cohort were a little further along than Sue. It was great to meet so many fine people. They were very supportive and helpful.
Betty got certified to manage a commercial kitchen and together she and Randy found a place to do their work. It took a couple of months to get the place ready, with kitchen gear and the rest of the things needed to put meals together and ship them out. In the meantime work began on the website.
Sue is now about ready to launch – at last. But, there is still a lot to learn. People have been great about sharing and offering feedback and advice. We appreciate all of it and look forward to hearing from you. Feedback on anything and everything is welcomed.
Sue is looking forward to helping the busy folks of San Antonio make and enjoy dinner at home.